More and more people are time-shifting their media consumption and engaging with media where and when they want it. If they can't consume it live, they download the program on demand or via podcast and listen later.
PodFuse dynamically records programming and inserts advertising into or appended to these files. The system tracks audience consumption across one or many content types. PodFuse can track downloads by location, show, time/date, and includes an API to gather demographic information.
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