Webcast Metrics is the standard third-party audience measurement platform that delivers "real" audience data and translates it into traditional audience measurement metrics for the internet audio market.
No longer do radio stations or advertisers need to rely on estimate-based surveys or panel behavior. Working with any content delivery network (CDN), we collect both server and client-side data and convert this data into traditional radio metrics including average quarter hour (AQH) and Cume Audience.
Stations receive login information to access their audience data via their personalized Ando Station Control Panel online. Through this Control Panel stations can monitor Real Time Data and Historical Audience Data including the number of listeners connected and review listeners connected for any custom period they wish to review or compare.
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